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Saturday, March 31, 2012
13 Reasons Why Using Social Media for Business is Non ...
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Is there ever a time when having a social media
presence is an option? I believe the answer is no, in this day and age as a business you can?t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable.
1. Social proof
Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. By having a social media presence that is both engaging and engaged it helps reassure clients that your business is reputable and can be trusted.
2.Humanizes your brand
Copying and pasting marketing lingo into social media just doesn?t work. You have less space to do it and the environment is completely different. Social media gives your business the opportunity to reach out and actually connect with your audience. No Stuffy corporate policies. Real one to one relationships.
3. Builds Your Sphere of influence
Your sphere of influence is the people in and around your brand that you interact with. There will always be key people of influence in your niche so spend some time getting to know them, watch and learn how they engage their audience and then start engaging with them. When you manage to develop a relationship with these key people of influence it impacts on your sphere of influence, people will see it and this too will help build your credibility online.
4. Your competition is using it.
Your industry or niche is represented on Facebook and Twitter. It is. If you don?t believe me go to Google and do a search for: ?Your niche? + ?Facebook? and see what comes up.
- In 2011 Emarketer estimated that Facebook?s revenue from advertising was $3.8 billion and that could be $5.2 billion in 2012.
- Emarketer also said that almost 40% of small businesses that sell on Facebook say it is their soles sales channel.
Companies are paying a lot of money to advertise and grow their brands in social media. That suggests that using social media for business is working.?If you aren?t already, then you should be.
5. Your target audience is using it.
Think of Facebook as a shopping mall, where people are living a virtual social life, being present in this mall is one of the smartest moves you can make for your small business.
The old saying goes that, ?numbers don?t lie? so here are the official statistics from Facebook about usuage.
Statistics
- We had 845 million monthly active users at the end of December 2011.
- Approximately 80% of our monthly active users are outside the U.S. and Canada.
- We had 483 million daily active users on average in December 2011.
- We had more than 425 million monthly active users who used Facebook mobile products in December 2011.
- Facebook is available in more than 70 languages
Source: http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
Of course these numbers are for Facebook only and don?t include any of the other social media sites which have hundreds of millions more of users. What would it mean to your business if you had 8 new customers? That is less than one millionth of the percentage of users on Facebook. Yes, there are certain pitfalls you need to ignore when using small business social media marketingbut surely it is worth trying.
6. Google?counts social sharing when ranking.
The whole concept of the internet is a web. If you think of a web there are many layers or paths to a single point. The more paths, called links, to this single point the more authoritive, or stronger?the point becomes.
When many different people on social media refer to your content, your website, your articles ,or your video it means that those individual people find your content useful, entertaining, informative or all of the above. When this happens the search engines pay attention and in return use this as a factor to provide better search engine?placement for your content.
Click on the following link to learn more about the social media effect on seo.
7. Provides great brand exposure
If your brand can really embrace the nature of social media, through providing great content and engaging and interacting with your audience in a manner that leads to building a great community that people want to be involved with, then your brand will get a great boost.
8. It?s the next generation of Word of mouth marketing
What better way to interact with new potential clients than via people who have already experienced what your brand has to offer? When your social media presence starts to generate conversation and reactions such as; likes, shares, tweets, pins or whatever else it maybe then you get their approval. This social recommendation is visible to that persons individual following and acts as a great gateway for their friends or family to get to know more about your brand.
9. Social Media Networking sites have high Page Rank
Facebook, Twitter, LinkedIn have high Page Rank. This means that in terms of the search engines like Google and Bing that they carry authority and therefore get good rank in search results. Having a well optimized social media profile on Facebook or LinkedIn can help you command search result places for your brand name or search terms related to your business, providing more ways for clients to get in contact with you.
10. Provides Transparency
Social media is an open book. If someone likes you then great, everyone can see it. If someone doesn?t like you and mentions something negative about your brand or experience then this too is available to the community.
Many successful businesses that leverage social media use this as an advantage to show how switched on they are by replying and finding a resolution and closing that loop. This shows to the watching community that your business has integrity and values interaction, criticism and debate and more importantly knows how to deal with it.
11. Opens Up Conversation
The users of your brand or experience are the best people to learn from when it comes to making things better. By invoking questions about the usability of your experience you will get an understanding as to what clients are looking for. You will also be able to gauge how to improve things in the future.??Social?media for small business?success is truly about listening as opposed to marketing!
Conversations act like a magnet; when one starts people prick up their ears and take notice. This can have a knock on effect where more and more people jump into the conversation. This could help to get your content and brand spread wide and far.
12. Aids Customer Service
Many businesses face the same questions time and time again when it comes to customer service. Use your social media outlets to answer those questions. By doing it this way you can highlight to your community that you are available but also get other people within the community to provide answers and support to new members who have perhaps experienced the same issues themselves.
13. Brand Exposure
Everybody wants to expose their brand to a larger audience. The more targeted people who are aware of your brand, the greater the chance you have of turning those into leads, paying clients and brand advocates.
In conclusion, using social media for business today is as important as learning how to use email for business 15 years ago.? We need to embrace social media; the possibilities it brings and the challenges it presents in order to remain profitable and, most importantly, relevant in an ever increasing social world.
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How Home Depot is Spinning the Early Spring for the Housing Market
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Friday, March 30, 2012
Baby Boomers
We are seventy-six million strong. We are that group of children born post WWII ? 1946 to 1963.
We went to Woodstock and Vietnam, we rode city-buses and protested in Central Park. We partied in the Village, surfed the coast, souped up our cars, chopped out motorcycles, grew our hair long ? went to war, or Canada, as the case may be.
According to a sixties song we are a generation lost in space.
I was ?born in 1954. I qualify.
After World War II, men came home from Europe and the Pacific, combat weary and ready to raise a family. By the millions they starting having babies.
Society was on the brink of a shift in culture never before seen on this planet. The simplicity of life was about to get a whole lot more complicated.
We watched an enemy we didn?t know park atomic warheads 90 miles from Florida. We climbed under our desks in response. (I still haven?t figured that one out.) We were this close to being?wiped out by an media built enemy. I?ve learned that Children in Russia can die just as fast as children in South Carolina. I didn?t know that then.
We watched Kennedy get shot in Dallas and sometime later his brother met the same fate.
We watched men walk on the moon.
Everything changed and we went along for the ride. Elvis, The Beatles, and The British Invasion stepped aside for Donna Summer and Disco.
Nixon resigned, J. Edgar died, Twiggy was the rage, and Laugh-In rebuilt television from the laugh-track up.
From the 70s to now we saw major technological advances in computers, health care, communications and space exploration. We started having children.
The 80s gave us the internet and some short years later our children were having children. We had gone from the counter-culture to grand-children in the span of 30 years.
Today we are on the verge of crossing the finish line at the promised land of retirement.
Funny thing is the game changed on the way to Social Security. Now that we are here the folks guarding our investment are saying ? ?Oops- we didn?t know you were coming so soon. We had to use your money to pay for other things ? like war and bailing out auto companies and saving mortgage bankers from the cost of their own greed.?
A day of reckoning is upon us and the old chants of the 60s may come in handy?
?By the time we got to Woodstock? we were half a million strong. And everywhere was a song and a celebration.?
I am baby boomer ? hear me creak!
Source: http://theprodigalscribe.com/baby-boomers/
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"Pink slime" producer allows tour of plant to bolster image
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Source: http://news.yahoo.com/pink-slime-producer-allows-tour-plant-bolster-image-042705376.html
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Earl Scruggs, Bluegrass Legend, Passes Away at 88
Earl Scruggs, a prolific bluegrass artist who popularized the three-finger method of banjo-picking that came to be known as "Scruggs style," has died.
"Earl Scruggs, the most important banjo player who ever lived, has passed on," Steve Martin tweeted after news broke that he'd passed. He was 88.
The North Carolina native, who died of natural causes yesterday, released at least 29 live and studio albums over the years. And he also wrote this:
Scruggs wrote the music and sang "The Ballad of Jed Clampett," aka The Beverly Hillbillies theme song, with Lester Flatt and singer Jerry Scoggins.
He won his first Grammy in 1969 for the instrumental "Foggy Mountain Breakdown" and followed up with his second in 2002 for a re-recording of it.
That version featured Martin on banjo, with Paul Shaffer, Leon Russell, Vince Gill, Albert Lee and Marty Stuart, on 2001's Earl Scruggs and Friends.
He received a Lifetime Achievement Grammy in 2008.
Source: http://www.thehollywoodgossip.com/2012/03/earl-scruggs-bluegrass-legend-passes-away-at-88/
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Wednesday, March 28, 2012
Kitchen Remodeling Design | KUSIQUYLLUR Home Improvement ...
When discussing kitchen remodeling design most people tend to think of beauty and other aesthetic qualities. Yet the design is affected by other things as well. Things that if not looked at will result in you having a beautiful kitchen that you can?t fully use. The kitchen should be modeled in such a way that it is convenient and easy to use.
Another thing that you need to ask yourself is are you changing it to give it a new look or there are some disadvantages with the current set up that you want to do away with. The design will depend heavily on this. If the changes are so that you bring a fresh look to the place then you can look at things like painting the place. You might also consider fitting in a new set of floor tiles.
Vinyl tiles come in an assortment of colors and patterns and looking after them is very easy. You could try them as part of your kitchen remodeling design.
Moving away from the looks of the kitchen, you need to think about the equipment. Make sure that any new equipment that you buy will match the color scheme of the place.
The materials that you are going to use will also affect the design. Personally I prefer stainless steel sinks than porcelain sinks. The design will also be affected by the amount of space that you have in the kitchen. A bigger space means a more flexible plan can be arrived at. A small space is very limiting.
When looking at the concept of kitchen remodeling design you can get ideas by having a look at some kitchens that have been remodeled. You can look at the before and after pictures and come up with ideas that you can implement as well.
More Remodeling Articles
Source: http://www.kusiquyllur.org/2012/03/kitchen-remodeling-design/
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Relocation Buyers | Rai Chertkoff Real Estate Guides
Relocation buyers who are moving from another city (or country) usually need even more help than local buyers.? Advice from an experience realtor who is familiar with your destination can be instrumental in providing a positive experience and helping you find a house in an unfamiliar city.
Most relocation buyers plan at least one house-hunting trip to get a feel for the new location along with touring homes for sale.? Preparing for this visit beforehand is critical to making the best use of your time once you get here.
A proficient realtor will work with you before your trip to establish what kind of house you need, determine which neighborhoods will suit your family best, and address any specific concerns you have about moving to a new city.
You will likely be pressed for time on your house hunting trip, your realtor will make arrangements to visit the houses that fit your criteria and educate you about the neighborhoods in which these homes found.? Having a person who is familiar with the city is invaluable when gauging the pros and cons of your potential new neighborhood.
For many families, lifestyle plays a big part in selecting a new neighborhood.? Do you enjoy bright lights and city life, and require a home within walking distance of amenities?? Or do you favour a quieter, rural atmosphere, with room for a big garden and livestock?? Maybe what you?re looking for falls somewhere in between these two extremes.
Is it your heart?s desire to be close to a top-notch golf course or perhaps a marina where you can moor your sailboat? ?Or it could be important to you that you live within the catchment areaof a particularly good school for your children.? Everyone has unique needs and wishes, but it can be tough finding the right home when you?re unfamiliar with the community.? An experienced realtor will help you find suitable properties in neighborhoods that fit your lifestyle.
Your realtor will continue to act in your behalf after your househunting trip, helping to negotiate any offers you make on homes that you?ve toured, or, if you didn?t find a house that you want to purchase on your trip, your realtor will keep searching for just the right property for you and your family.? They will scrutinize new properties as they come on the market and promptly get in touch with you when they see something that could fit your criteria.?
You need to have an efficient, organised real estate agent looking after your needs when you are a relocation buyer.? An experienced realtor will reduce your stress and make you feel welcome when buying your first home in a new city.?
More Moving Relocating Articles
Related posts:
- Do First-Time DFW Home Buyers Need an Agent?
- Buyers of Vero Beach Homes for Sale: Must-Traits of A Real Estate Agent
- Find Out How Dubai Relocation Services Can Be Helpful To You
- What?s The Difference Between a Relocation Company And a Relocation Management Company?
- Some Benefits Regarding Relocation Service
Source: http://www.rai-chertkoff.com/2012/03/26/relocation-buyers/
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Monday, March 26, 2012
Great British Summer Holidays | Oregon Attractions
The changing economic outlook across the world is having an impact on normal British families. Stagnant wage levels together with soaring costs of living are squeezing household incomes and leaving people struggling with the basic costs of running a family. Great British holidays are ensuring families can continue to enjoy an annual break without having to worry too much about the cost involved.
There are a number of options for families to consider once they have decided to opt for a British holiday. Particularly popular at the moment is the city break. This offers people the chance to visit a particular city with all the travel and accommodation included in the price. These are normally short breaks and can include extras such as theatre tickets and dinner reservations.
Cities in the United Kingdom have been in existence for thousands of years in some cases and are rich in both culture and history. Cities such as Bat, York and Canterbury have fantastic museums and sites if national historical significance.
For families looking for a more active city break, the major conurbations of London, Manchester and Glasgow may offer something suitable. They are home to some world famous theatres, restaurants, bars and night clubs. There are also some fantastic locations that offer dry slope skiing, bowling, urban rock climbing and major sporting events.
Many families will want to escape the bustle of the city and enjoy the countryside. National Parks offer protection from development to some of the most spectacular rural locations in the British Isles. These areas offer the chance to climb mountains, fell walk, hike or simply enjoy the scenery. They are also home to spectacular waterways and lake that play host to several water sports.
Perhaps the most popular Great British holidays are those to the major seaside resorts of the UK. Towns like Blackpool and Skegness have experienced recent surges in visitor numbers. They offer entertainment for all the family at all times of day with fun fairs and amusement arcades as popular as ever.
Further reading st ives holidays
Source: http://oregonattractions.net/travel-leisure/great-british-summer-holidays/
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Sunday, March 25, 2012
Step by Step Guide to Palma Delicatessen Restaurant in London
Palma Delicatessen restaurant offers you a variety of cuisines and beverages in a very friendly and social environment. The restaurant?s specialty is Italian Portuguese and Spanish food, which is very famous amongst people. All of their food is made fresh and is delicious in taste, and that is why the restaurant has now made some loyal customers. It is considered to be the one of the best places on Field End Road, where you can spend some of the best moments with your friends and family. ?Palma Delicatessen also offers a stunning bar menu which has a collection of beers, wines and cocktails. ?You will definitely feel relaxed and fresh after having a glass of your favorite drink.
Contact: +44 20 3490 3812
Visit Palma Delicatessen Restaurant website
Payment Options
Facilities
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Source: http://london.stepbystep.com/guide-to-palma-delicatessen-restaurant-in-london-14148/
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Payton takes responsibility for Saints scandal
In this Jan. 7, 2012, photo, New Orleans Saints coach Sean Payton yells from the sideline during the first half of an NFL wild card playoff football game against the Detroit Lions in New Orleans. The NFL has suspended Payton for the 2012 season, and former Saints defensive coordinator Gregg Williams is banned from the league indefinitely because of the team's bounty program that targeted opposing players. Also Wednesday, March 21, 2012, Goodell suspended Saints general manager Mickey Loomis for the first eight regular-season games of 2012, and assistant coach Joe Vitt has to sit out the first six games. (AP Photo/The Shreveport Times, Jim Hudelson) MAGS OUT; MANDATORY CREDIT SHREVEPORTTIMES.COM; NO SALES
In this Jan. 7, 2012, photo, New Orleans Saints coach Sean Payton yells from the sideline during the first half of an NFL wild card playoff football game against the Detroit Lions in New Orleans. The NFL has suspended Payton for the 2012 season, and former Saints defensive coordinator Gregg Williams is banned from the league indefinitely because of the team's bounty program that targeted opposing players. Also Wednesday, March 21, 2012, Goodell suspended Saints general manager Mickey Loomis for the first eight regular-season games of 2012, and assistant coach Joe Vitt has to sit out the first six games. (AP Photo/The Shreveport Times, Jim Hudelson) MAGS OUT; MANDATORY CREDIT SHREVEPORTTIMES.COM; NO SALES
METAIRIE, La. (AP) ? Sean Payton apologized Friday for the bounty scandal under which Saints players were offered payouts for big hits on opponents, saying he takes "full responsibility" for the system that operated for three years under his watch.
"I share and fully support the league's concerns and goals on player safety," the Saints coach said in a written statement released by the team. "It is, and should be paramount.
"Respecting our great game and the NFL shield is extremely important to me," Payton added, referring to the league's famous logo.
NFL Commissioner Roger Goodell on Wednesday suspended Payton for the 2012 season, effective April 1, one of several unprecedented penalties he issued against the club and its officials.
Payton said that, as head coach, he should take full responsibility for a program which the NFL says offered improper cash bonuses for blows that either knocked targeted star players out of the game or left them needing help off the field.
The NFL has said Payton initially lied to NFL investigators about the program, at first denying its existence, and also instructed his defensive assistants to lie. The league also slapped an eight-game suspension on general manager Mickey Loomis and a six-game suspension on assistant head coach Joe Vitt, who also coaches linebackers.
Former defensive coordinator Gregg Williams, who left the Saints after last season to join the St. Louis Rams, ran the bounty program and has been suspended indefinitely.
In his statement, Payton said the Saints "will implement all necessary protections and protocols, and I will be more vigilant going forward."
Payton, however, won't begin exercising that vigilance until after New Orleans hosts the Super Bowl next February, when his suspension officially ends.
The coach also thanked team owner Tom Benson, his players and Saints fans "for their overwhelming support."
Some Saints players have already been in touch with Payton to let him know they are behind him, and starting right tackle Zach Strief said on Friday players "owe it" to their embattled coach to come closer together, live up to the standards he set during the past six seasons and do everything they can to win in his honor while he is away.
"This season is going to take on an us-versus-the-world mentality," Strief said. "The perception at this point is not positive with us. We've worked very hard, I know as players, to gain respect, not only as a good team but as a good group of guys. That perception will go completely out the window now, and I think that'll be kind of a rallying cry for us. It will give us a chance to kind of come together closer than we've ever been and say, 'Look, nobody wants us to even win anymore, and we're going to win for each other, and for coach Payton and Mickey and the guys that essentially took this fall.'"
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Saturday, March 24, 2012
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Source: http://geisha-egocentricity.blogspot.com/2012/03/ugg-travel-and-leisure-bed-breakfast.html
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Source: http://worksheet-prejudgement.blogspot.com/2012/03/geisha-egocentricity-ugg-travel-and.html
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Friday, March 23, 2012
Business Innovation In Practice: Do You Know Richard Bransons ...
on March 21, 2012 by Nikos Chatzis in Business, News, Comments (1)
(Source of Photo: Airplane Pictures / Spencer Wilmot / Virgin Atlantic 747 / Richard Branson /)
By Richard Branson
- I am often asked if I have found a secret ? or at least a consistent answer ? to successfully building businesses over my career.
- So I?ve spent some time thinking about what characterizes so many of Virgin?s successful ventures and, importantly, what went wrong when we did not get it right. Reflecting across 40 years I have come up with five ?secrets.? / Richard Branson /
Richard Branson: No. 1: Enjoy What You Are Doing?
- Because starting a business is a huge amount of hard work, requiring a great deal of time, you had better enjoy it. When I started Virgin from a basement flat in West London, I did not set out to build a business empire. I set out to create something I enjoyed that would pay the bills.
- There was no great plan or strategy. The name itself was thought up on the hoof. One night some friends and I were chatting over a few drinks and decided to call our group Virgin, as we were all new to business. The name stuck and had a certain ring to it.
- For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that?s going to make a real difference to other people?s lives.
- A businesswoman or a businessman is not unlike an artist. What you have when you start a company is a blank canvas; you have to fill it. Just as a good artist has to get every single detail right on that canvas, a businessman or businesswoman has to get every single little thing right when first setting up in business in order to succeed. However, unlike a work of art, the business is never finished. It constantly evolves.
- If a businessperson sets out to make a real difference to other people?s lives, and achieves that, he or she will be able to pay the bills and have a successful business to boot. / Richard Branson /
Richard Branson: No. 2: Create Something That Stands Out?
- Whether you have a product, a service or a brand, it is not easy to start a company and to survive and thrive in the modern world. In fact, you?ve got to do something radically different to make a mark today.
- Look at the most successful businesses of the past 20 years. Microsoft, Google or Apple, for example, shook up a sector by doing something that hadn?t ever been done and by continually innovating. They are now among the dominant forces. / Richard Branson /
- Businesses generally consist of a group of people, and they are your biggest assets. / Richard Branson /
Richard Branson: No. 4: Be a Good Leader?
- As a leader you have to be a really good listener. You need to know your own mind but there is no point in imposing your views on others without some debate. No one has a monopoly on good ideas or good advice.
- Get out there, listen to people, draw people out and learn from them. As a leader you?ve also got to be extremely good at praising people. Never openly criticize people; never lose your temper, and always lavish praise on your colleagues for a job well done.
- People flourish if they?re praised. Usually they don?t need to be told when they?ve done wrong because most of the time they know it. If somebody is not working out, don?t automatically throw him or her out of the company. A company should genuinely be a family. So see if there?s another job within the company that suits them better. On most occasions you?ll find something for every single kind of personality. / Richard Branson /
Richard Branson: No. 5: Be Visible?
- A good leader does not get stuck behind a desk. I?ve never worked in an office ? I?ve always worked from home ? but I get out and about, meeting people. It seems I am traveling all the time but I always have a notebook in my back pocket to jot down questions, concerns or good ideas.
- If I?m on a Virgin Atlantic plane, I make certain to get out and meet all the staff and many of the passengers. If you meet a group of Virgin Atlantic crew members, you are going to have at least 10 suggestions or ideas. If I don?t write them down, I may remember only one the next day. By writing them down, I remember all 10. Get out and shake hands with all the passengers on the plane, and again, there are going to be people who had a problem or have a suggestion. Write it down, make sure that you get their names, get their e-mail addresses, and make sure the next day that you respond to them.
- Of course, I try to make sure that we appoint managing directors who have the same philosophy. That way we can run a large group of companies in the same way a small business owner runs a family business ? keeping it responsive and friendly.
- When you?re building a business from scratch, the key word for many years is ?survival.? It?s tough to survive. In the beginning you haven?t got the time or energy to worry about saving the world. You?ve just got to fight to make sure you can look after your bank manager and be able to pay the bills. Literally, your full concentration has to be on surviving.
- ?Obviously, if you don?t survive, just remember that most businesses fail and the best lessons are usually learned from failure. You must not get too dispirited. Just get back up and try again. / Richard Branson /
- globalnewspointer.net: Richard Branson?s advice is a real call to constant innovation and applied business leadership.
- It is clear that for achieving to be a successful entrepreneur you have to know yourself first.
- Finally, it is realistic to accept that you need other people to listen to you and listen to them, to support you and support them and to brainstorming with them? / Richard Branson /
Tags: Business Innovation, Richard Branson, Virgin Atlantic
Source: http://www.globalnewspointer.net/?p=11446
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'Immigration Order' Comforts Latino Community
POSTED: 5:54 pm EDT March 22, 2012
UPDATED: 7:15 am EDT March 23, 2012
? 2012 by WBALTV.com. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Contact Us
Source: http://www.wbaltv.com/news/30741854/detail.html
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Electric car revolution faces increasing headwinds
DETROIT |
DETROIT (Reuters) - Scott Kluth has a love-hate relationship with his new Fisker Karma luxury electric sedan.
The 34-year-old car lover bought the plug-in hybrid electric Karma in December for $107,850, but five days later the car's battery died as he was driving in downtown Chicago. While the car he affectionately calls a "head turner" was fixed in a recall, Kluth remains uncertain how much he will drive it.
"I just want a car that works," Kluth said. "It's a fun car to drive. It's just that I've lost confidence in it."
The Karma's problems -- one vehicle died during testing by Consumer Reports this month -- follow bad publicity arising from a probe of General Motors Co's Chevrolet Volt and weak sales of the car, and the closure or bankruptcy of several electric vehicle-related start-ups.
The unrelenting bad news has led to questions about the readiness of electric cars and raises fresh doubts about a technology that has been around since the late 1890s but is still struggling to win over the public.
Whether electric vehicles can find an audience beyond policymakers in Washington and Hollywood celebrities depends on lowering vehicle prices without selling cars at a loss, analysts and industry executives say, while extending driving range to make the cars competitive with their gasoline-powered peers.
"It's going to be a slow slog," said John O'Dell, senior green car editor at industry research firm Edmunds.com. "Maybe there's too much expectation of more and quicker success than might realistically be expected of a brand new technology."
He also questioned whether priorities will simply change for whomever is U.S. president after the November election. Electric vehicles could lose tax breaks -- currently worth $7,500 a vehicle for buyers -- particularly if a Republican ends up in the White House.
Edmunds expects pure electric cars and plug-in hybrids to make up only 1.5 percent of the U.S. market in 2017, compared with 0.1 percent last year, and O'Dell said that may be optimistic. Consumers charge all-electric cars by plugging into an outlet, while hybrid versions include a gasoline engine.
President Barack Obama's administration has been a strong proponent of electric vehicles like the Volt and set a goal of getting 1 million battery-powered vehicles on the road by 2015. Lux Research estimates that number will actually be fewer than 200,000. Both the Volt and Karma's development were supported by low-interest federal loans.
That has not dissuaded automakers, many of which plan to launch electric vehicles to join the Volt and Nissan's all-electric Leaf in a bid to meet rising fuel efficiency standards. Toyota has begun selling a plug-in Prius, and EVs from Ford, Honda, BMW and Fiat will join the fray this year, along with cars from start-ups Tesla and Coda Automotive.
HENRY FORD'S WIFE
Electric cars aren't a new concept. Henry Ford bought his wife, Clara, at least two electric cars in the early 1900s offering at best 50 miles driving range and top speeds of about 35 miles per hour, according to the Henry Ford Museum.
But analysts said automakers have not done a good enough job getting the costs down and explaining the technology to win over anyone beyond early adopters like actor Leonardo DiCaprio, pop idol Justin Bieber, comedian Jay Leno and former U.S. Secretary of State Colin Powell.
"You can do all the advertising and promotion you want, but if people don't buy into the message the needle's not going to move," said George Cook, a marketing professor at the University of Rochester's business school and a former Ford executive.
The Volt, at almost $40,000 before federal subsidies, is seen as too expensive by many critics. Fiat-Chrysler Chief Executive Sergio Marchionne, a long-time EV skeptic, has said Chrysler will lose more than $10,000 on every battery-powered Fiat 500 it sells.
And even with rising gasoline prices -- topping $4 a gallon in parts of the country -- EVs are just not competitive, according to the Lundberg Survey. Gasoline prices would have to rise to $8.53 a gallon to make the Leaf competitive and hit $12.50 for a Volt to be worth it, based on the cost of gasoline versus electricity, fuel efficiency and depreciation, the survey said.
Obama's vision, which he laid out at a Daimler truck plant in North Carolina this month, includes a car battery that costs half the price of today's versions and can go up to 300 miles on a single charge. The industry is far from achieving that.
Since last fall, there has been a run of bad news for EVs, starting with the late November news that U.S. safety regulators were investigating the Volt for possible battery fires.
While the federal investigation was closed with the conclusion there was no defect and the car did not pose a greater risk of fire than gas-powered vehicles, weak demand led GM to halt production for five weeks and temporarily lay off 1,300 workers at the plant that builds the car. GM, which strengthened the structural protection of the Volt battery, has repeatedly said the car is safe, and some said the safety probe should have never occurred.
The Karma that died during testing by Consumer Reports magazine was another blow following a recall of more than 200 of the cars last year and the halting of sales in January for a software issue. Fisker, which builds the Karma in Finland, also suspended work last month at its U.S. plant scheduled to make another car, the Nina sedan, while it works to renegotiate a $529 million loan from the U.S. Department of Energy.
Fisker spokesman Roger Ormisher said problems can arise with new technologies and a new company but added Fisker had gone "beyond the call of duty" in instituting a system to respond to customer issues and had plenty of satisfied owners. CEO Tom LaSorda in a letter to Karma owners last week said Fisker was committed to giving customers "complete peace of mind" and he had created a "SWAT team" of 50 engineers and consultants to identify issues with the car.
'FIRST LAW OF DISNEY'
"The expectations have always been too high for electric cars," said Bill Reinert, Toyota's U.S. manager for advanced technology. "The realities have always been clouded by the dreams. I like to say it's the first law of thermodynamics versus the first law of Disney. Disney is wishing it will be so. It doesn't work." Toyota has always been skeptical EVs would quickly boost its share of the auto market.
Meanwhile, several companies have struggled due to lack of funding or customer troubles.
A123 Systems posted a wider-than-expected fourth-quarter loss this month after Fisker, one of its largest customers, cut battery orders. Bright Automotive, an Indiana electric commercial truck start-up, closed its doors in February after failing to get a federal loan.
Ener1 Inc, which received a $118.5 million federal grant to make lithium-ion batteries for EVs, filed for bankruptcy in January, and Aptera Motors, a California-based EV start-up, went out of business last December after it couldn't raise $80 million in private funding.
"There will be more companies that fail, but it's no different than Internet companies," said Kristen Helsel, vice president of EV solutions for AeroVironment, which makes EV charging stations for BMW, Mitsubishi and Nissan. "People with the right business model are going to do fine."
A number of top national retail chains, including Kohl's and Walgreen, have begun installing charging stations at their stores, but critics say the U.S. push for electric cars has come before such infrastructure is in place, weakening the case for consumers to be attracted to the technology.
But since the bankruptcy of Solyndra, a solar panel maker that received $535 million in U.S. loan guarantees, federal support for advanced vehicle technology programs has ground to a halt. Industry officials and analysts point to tightened U.S. Department of Energy requirements in the face of withering criticism from Republicans about the Obama administration's generosity for anything related to green technology.
"There was certainly a different energy level one year ago, even two years ago," said Oliver Hazimeh, sustainable transportation practice leader for PricewaterhouseCoopers. "This year, it just had a different drumbeat." Hazimeh sees long-term demand for EVs rising to up to 9 percent of the global market by 2022, but he predicts there will be some setbacks along the way.
Obama wants to increase the tax subsidies for buyers of electric vehicles to $10,000 per vehicle from the current $7,500. But critics say the small EV sales totals tell the real story.
Complicating matters, automakers continue to squeeze increased fuel efficiency out of the internal combustion engine. That makes it tougher to make EV sticker prices attractive enough to put a dent in the traditional gasoline-powered vehicles' domination of the market.
The EV's industry's struggles have vindicated the more deliberate approach taken by Toyota, Ford and Chrysler's Marchionne, who killed plans for a Chrysler electric car, analysts said.
Still, proponents say electric-car sales will grow just like Toyota's hybrid Prius rose from about 5,500 in its U.S. debut in 2000 to a peak of more than 180,000 in 2007.
Doug Parks, GM's chief Volt engineer, said the proof is in the large amounts of money automakers are spending on EV technology development.
"Follow the money. People are investing huge in this stuff," he said. "This is a 10- or 20-year discussion and we've been selling the Volt for a year."
GM, which recently launched a new advertising campaign centered on testimonials by adoring Volt owners, has made the car the centerpiece of efforts to seize from Toyota the mantle as the world's greenest automaker. Meanwhile, Nissan CEO Carlos Ghosn has estimated pure electric vehicles like the Leaf will make up 10 percent of industry global sales by 2020.
Time will tell if that's wishful thinking.
"It's been the Kool-Aid that the entire political system has been drinking for a decade," said Bob Martin, a senior consultant with auto product development firm The CarLab. "Electric cars are not ready for prime time. They're really interesting toys for very, very rich people."
(Additional reporting by Braden Reddall in Benecia, California and Bernie Woodall in Geneva; Phil Wahba in New York; Editing by Edward Tobin, Martin Howell and Steve Orlofsky)
Source: http://feeds.reuters.com/~r/reuters/scienceNews/~3/Ar2S8x4nOF8/us-electriccars-idUSBRE82K06T20120321
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Automotive Radiator Cooling Systems General Repair | Technology ...
[unable to retrieve full-text content]Let your voice explain to this Xmas story to youngsters for lots of years to come. If you answered yes to any of these questions, then you may well want to.
Source: http://www.rca46la45rq.info/4621/automotive-radiator-cooling-systems-general-repair/
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Qatari Diar appoints thirteen international law firms to legal panels ...
13 international firms appointed over six panels;
46 international firms invited to tender.
Doha, Qatar: Qatari Diar Real Estate Investment CompanyQatari Diar Real Estate Investment Company
(Qatari DiarQatari Diar), an international leader in sustainable development and investment, has confirmed its appointment of thirteen international law firms to Qatari DiarQatari Diar's six legal panels.The six legal panels cover the following practice areas: hotels, construction, finance, corporate, UK projects and international.
Commenting on the panel appointments, Qatari DiarQatari Diar Group CEO Eng. Mohammed bin Ali Al Hedfa said, "I am delighted that we have appointed these thirteen international firms to support Qatari DiarQatari Diar's global presence across our six panels. Qatari DiarQatari Diar was impressed by the high quality of the proposals received from the firms which participated. ""Having prior knowledge and experience of Qatar and the GCC as well as the sectors and other regions we work in were essential in the selection of firms and is crucial to Qatari DiarQatari Diar's vision of making a positive impact and improving the quality of lives in the communities we are serving," added Al Hedfa.
46 firms were long-listed and invited to tender - the largest ever tender by the company - and firms were requested to submit their proposals in January 2012, with short-listed firms invited to present in London and Doha in late February. No one firm has been appointed to more than 3 panels with appointments starting 1st April 2012 for three years.
Qatari DiarQatari Diar recently marked its sixth anniversary and has over 49 projects under development or planning in 29 countries across the Americas, Europe, Asia and the Middle East with a combined value of more than US$35 Billion.
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Thursday, March 22, 2012
Why spring is blooming marvelous (and climate change makes it earlier)
![[ Back to EurekAlert! ]](http://www.eurekalert.org/images/back2e.gif){kind=small}
Public release date: 21-Mar-2012[ | E-mail |
Share ] Contact: Zoe Dunford
zoe.dunford@nbi.ac.uk
44-160-325-5111
Norwich BioScience Institutes
With buds bursting early, only for a mild winter to turn Arctic and wipe them out, we are witnessing how warm weather can trigger flowering, even out of season, and how important it is for plants to blossom at the right time of year.
BBSRC-funded scientists have unpicked why temperature has such a powerful affect on how plants flower. In research to be published in the journal Nature, scientists from the John Innes Centre on the Norwich Research Park have identified the switch that accelerates flowering time in response to temperature.
With warm air, a control gene, called PIF4, activates the flowering pathway, but at lower temperatures the gene is unable to act.
"What is striking is that temperature alone is able to exert such specific and precise control on the activity of PIF4," said Dr Phil Wigge, the lead scientist in the study.
Previously, it has been shown that PIF4 is vital for controlling other aspects of plant responses to warmth, for example growth, but this is the first time that the gene has been shown to be necessary for the activation of flowering by temperature.
Flowering is activated by a special molecule, called Florigen. Florigen is activated by many signals, including the longer days of spring. Some plants rely more on temperature, others more on daylength to control key stages in their life cycle such as leaf emergence and flowering. This is reflected in the old saying "Ash before Oak, you're in for a soak; Oak before Ash, you're in for a splash."
While the pathway that activates florigen in response to daylength has been known for many years, how temperature activates Florigen has been a mystery until now.
At lower temperatures, plants do still flower eventually but via other pathways. Any acceleration triggered by PIF4 is lost as it does not bind to and switch on the Florigen gene. As temperatures increase, PIF4 is able to bind the Florigen gene and trigger flowering.
"Our findings explain at the molecular level what we observe in our gardens as the warmer temperatures of spring arrive," said Wigge.
"It also explains why plants are flowering earlier as a result of climate change."
Wigge and colleagues hope their research will eventually allow temperature-resilient crops to be developed. Crops plants often respond very strongly to warmer temperatures, reducing yields. By understanding at the molecular levels how plants sense temperature, the team hopes to breed crops which are more resilient to climate change.
"Knowing the key players in the temperature response pathways will be a valuable tool for safeguarding food security in an era of climate change," said Wigge.
With all seven of the warmest years on record in the UK having occurred in the past decade, the race is on to help crops cope with the effects of higher temperatures caused by climate change.
###
The John Innes Centre is strategically funded by the BBSRC.
Reference:
Transcription factor PIF4 controls the thermosensory activation of flowering, Nature doi:10.1038/nature10928
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Public release date: 21-Mar-2012[ | E-mail |
Share ] Contact: Zoe Dunford
zoe.dunford@nbi.ac.uk
44-160-325-5111
Norwich BioScience Institutes
With buds bursting early, only for a mild winter to turn Arctic and wipe them out, we are witnessing how warm weather can trigger flowering, even out of season, and how important it is for plants to blossom at the right time of year.
BBSRC-funded scientists have unpicked why temperature has such a powerful affect on how plants flower. In research to be published in the journal Nature, scientists from the John Innes Centre on the Norwich Research Park have identified the switch that accelerates flowering time in response to temperature.
With warm air, a control gene, called PIF4, activates the flowering pathway, but at lower temperatures the gene is unable to act.
"What is striking is that temperature alone is able to exert such specific and precise control on the activity of PIF4," said Dr Phil Wigge, the lead scientist in the study.
Previously, it has been shown that PIF4 is vital for controlling other aspects of plant responses to warmth, for example growth, but this is the first time that the gene has been shown to be necessary for the activation of flowering by temperature.
Flowering is activated by a special molecule, called Florigen. Florigen is activated by many signals, including the longer days of spring. Some plants rely more on temperature, others more on daylength to control key stages in their life cycle such as leaf emergence and flowering. This is reflected in the old saying "Ash before Oak, you're in for a soak; Oak before Ash, you're in for a splash."
While the pathway that activates florigen in response to daylength has been known for many years, how temperature activates Florigen has been a mystery until now.
At lower temperatures, plants do still flower eventually but via other pathways. Any acceleration triggered by PIF4 is lost as it does not bind to and switch on the Florigen gene. As temperatures increase, PIF4 is able to bind the Florigen gene and trigger flowering.
"Our findings explain at the molecular level what we observe in our gardens as the warmer temperatures of spring arrive," said Wigge.
"It also explains why plants are flowering earlier as a result of climate change."
Wigge and colleagues hope their research will eventually allow temperature-resilient crops to be developed. Crops plants often respond very strongly to warmer temperatures, reducing yields. By understanding at the molecular levels how plants sense temperature, the team hopes to breed crops which are more resilient to climate change.
"Knowing the key players in the temperature response pathways will be a valuable tool for safeguarding food security in an era of climate change," said Wigge.
With all seven of the warmest years on record in the UK having occurred in the past decade, the race is on to help crops cope with the effects of higher temperatures caused by climate change.
###
The John Innes Centre is strategically funded by the BBSRC.
Reference:
Transcription factor PIF4 controls the thermosensory activation of flowering, Nature doi:10.1038/nature10928
[ | E-mail | Share ] ?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Source: http://www.eurekalert.org/pub_releases/2012-03/nbi-wsi032012.php
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